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SEO and Web Development Go Hand in Hand For Overall Success

Thursday, August 23rd, 2018

Search Engine Optimization (SEO) has forayed into the world of web development with astounding success. It has carved its own niche with a growing number of SEO experts who make websites search engine friendly through innovative online promotional techniques. As various factors on the site itself determine the success of your optimization campaign, you must pay careful consideration to the process of web development. After all, search engine optimization and website development are dependent on each other.

While developing your website, you must write authentic code. Irrespective of what language you use for coding (HTML, XHTML, or any other language), make sure that it fully complies with the existing standards. Therefore, it is highly recommended to test your website on the W3C Validator. This website is very simple to use. Just enter your website’s Uniform Resource Identifier (URI) in the box and find a list of errors on the site.

Never forget to incorporate the unique title tag on each and every web page. The title must always be in the active voice instead of the passive one. So, make use of the subject on front and center only.

Your homepage must have a Meta Description tag incorporated in the following manner: meta name=”description” content=”a short site description”. There are also many other Meta tags such as keywords, author, rating, etc. But, they are not so useful due to their over-copiousness. The Meta Description is what really matters from search engine viewpoints since it comes out as your site description in their search results.

Make optimum utilization of various HTML tags for their actual intent. For instance, never generate headings simply by enlarging the fonts of a paragraph. There are h1 and h2 headings tags for this purpose. Making use of the original tags can help the search engine robots to interpret the site’s content in the desired manner.

The use of frames in web development is not highly favored by search engine robots. Hence, steer clear of them altogether. Similarly, never use images and graphics for headings. However, you can still use images for other purposes only after specifying an ALT tag for each one of them. As some browsers don’t support all the image formats, the presence of ALT tags with the alternate text can help visitors to identify the images in case of their invisibility, i.e. some text is displayed in place of the invisible image. Images having ALT tags are also indexed by search engines quicker than those with no tags.

Your website URLs must be search engine friendly too. Always use words instead of digits to describe the path to inner pages. For instance, websiteexample.com/?topic=234&id=5 is not as good as websiteexample.com/services/seo-services. Dashes must take the place of underscores all the time. You have to edit your site’s.htaccess file to change the structure of URL.

An outdated content and design of your website can drive away potential visitors as well as search engine spiders. Therefore, keep the site up-to-date at all times. Though this task seems to be the toughest one, it is the most vital aspect as well to ensure repeated customers and spiders

Global Find and Replace in Dreamweaver Web Development

Wednesday, August 22nd, 2018

There are quite a number of web developers who experienced the previous techniques in performing global find and replace. They had to go into the web server and run scripts like sed and awk on their files. But methods like these can be quite complex especially when the regex is badly formed. Now, those days are over, thanks to the continuous evolving of technology. If you want to perform global find and replace on your website, there are web editors that will help you deal with this task. You can easily carry this one out and you will agree that this is pretty convenient. If you are not using global find and replace software, you ought to try one now.

Let us say that you would like to perform a global search and replace using Adobe Dreamweaver. This is actually one of the easiest methods that you can use. Whether you will be working on a current file or any other files that you have on your website, Dreamweaver will be able to assist you. After you have performed a global find and replace string or file using the software, you will make it to a point to use it anytime you can.

So the first step is to search in a certain file. To do this, open the file that you will use in Dreamweaver. Now, select the option that says “Find and Replace.” This can be found in the Edit menu or you can simply access this using the shortcut Ctrl+F or Cmd+F. Now, enter the words that you want to find in the search box and in the replace box, type the words that you want to replace the word in the first box. Ensure that you have selected “Current Document” before you proceed. Now, click on the Replace button. You can keep on clicking the button until you have replaced all the strings or files that you want to modify.

Now, if you want to perform a global find and replace task on an entire website, open Dreamweaver and select the predefined site. Highlight the files that you see in the folder list that you want to search through. Once again, click on the Edit menu and then “Find and Replace” or you can use the shortcut keys that have been mentioned earlier. Now, type the words that you want to find and replace in the appropriate boxes. Make certain that you have selected the option “Selected Files in Site” so that you can search the files in your website. Otherwise, select “Open Documents” in order to only search within the files that you have opened for editing. Another option is to select “Entire Current Local Site” to search all the pages in that website. Now, you can click on “Replace All.”

Just click on “Yes” when Dreamweaver alerts you that you will not be able to undo the changes that you have made. The results for the search will be displayed just below the window of the site in the Search pane.

The Next Big Thing in Web Development

Tuesday, August 21st, 2018

How To Make Your Site ‘Mobile’ Compatible

According to GSM Association there were over 2.4 billion mobile devices that were Internet compatible circulating the mobile networks by mid 2006. This means that cell phones are in the process of becoming one of the most used ways to not only communicate but to receive information. While sitting in traffic, waiting for the train, or at a meeting, one can check their email, sports stats, stocks, order products, and even get directions to a restaurant in seconds. To top it off, it all comes from your mobile device no bigger than your palm.

How It Came To Be

The Internet Corporation of Assigned Names and Numbers (ICANN) granted .mobi as the suffix to Web sites designed for mobile phones, PDA’s, Blackberry’s and Sidekicks. Then 13 of the leading mobile and Internet organizations registered with Mobile Top Level Domain (mTLD) to begin access in May 2006. In no particular order five of the leading organizations are: Google, Microsoft, Nokia, Telecom and T-Mobile.

The idea boomed throughout other organizations and by March 2007 the .mobi domain names has increased to 400,000.

Before You Get Started, Keep In Mind

Before you get started keep in mind that these hand-held devices are decreasingly smaller than any PC or Mac screen. Therefore, less information will be available to be read on your mobile device. Web developers must choose and format the most important web information.

Getting Started

Check out the Worldwide Web Consortium’s Mobile Web Initiative and its “Mobile Web Best Practices” document. Additionally if you have compatible mobile phone contact your service provider find out how their .mobi site works.

Once you’re ready to test your mobile site try it out for analysis at http://ready.mobi/index.html This is a great, new and exciting way to stay ahead of your competition. Open up to the new technologies of tomorrow for better business success.